Hi guys!I've recently had the pleasure of designing a range of re-usable carrier bags for Mowgli of Primrose Hill, London in aid of the annual Aveda Earth Month charity. Please read on to find out more on the collaboration and how you can help!
Menswear designer collaborates with Mowgli Hair Cutters to create eco-friendly shopping bags for global green charity
Conceptual menswear designer and art director Ross Jenkins has teamed up with Mowgli of Primrose Hill to produce the artwork for a range of limited edition shopping bags for Aveda’s Earth Month campaign. The creative team at Aveda concept salon Mowgli has been behind the hair and make-up of Jenkins’ work since his London Fashion Week show in 2006.
What is Earth Month?
Each year during the month of April, Aveda salon and spa professionals, employees and guests work together to raise funds for grassroots organisations that protect biodiversity and address environmental issues around the world. The Earth Month campaign focuses on a specified environmental topic each year, helping to raise awareness around the issue, cultivate and educate supporters, and contribute funds to dedicated non-profit conservation organisations.
Sharing Mowgli’s innovative and ethical values, Jenkins has captured the creative energy of the salon and produced two exciting prints for the eco-friendly, re-useable bags, available in black short-handled shopper or white long-handled tote.
Who is Ross Jenkins?
Ross Jenkins showcased his attention grabbing graduate collection at London Graduate Fashion Week in 2006 with huge critical acclaim and mammoth press interest. Jenkins’ collection gained him a nomination for the Gold Award at Graduate Fashion Week, and led to him winning Best Men’s Line and Best Traditional Line of the Year at the first UK Urban Fashion Awards in November 2006. Jenkins continued to make his stamp on the industry in September 2007 when he launched the Ross Jenkins menswear label as part of the London Fashion Week calendar. Billed as one of ‘The Future 500’ in 2008 by The Observer, Jenkins has expanded his creativity and now, in addition to the label, fuses Fashion and Art in collaborative projects and art direction.
On the partnership, Ross said “This opportunity has allowed me to both be part of such a great charitable cause and also create re-usable shopping bags that standout and bags that you actually want to use other than for carrying your bread and milk in.”
The Ross Jenkins for Mowgli bags are exclusively available at Mowgli, Primrose Hill from 1st April 2009 for a limited time only. Both bags are priced at £5 and all proceeds go to the Aveda Earth Month charity.
Mowgli
150 Regents Park Road
Primrose Hill
London
NW1 8XN
For further information on Ross Jenkins, please visit rossjenkins.com
To contact Ross, email studio@rossjenkins.com or call 07799 523 543
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